To promote the Athens Phyllo Shells during a low sales period, we launched a mini social campaign showing the versatility and ease of using shells. Calling it Shells & Summer Staples, we capitalized on ingredients you might be already grabbing at your grocery store or quick additions for an easy summer snack. Educational, eye-catching visuals included equations, split screens, recipes that build upon common ingredients, and even grid design. 

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Design/Art Direction: Bailey Guthrey

Copywriter: Alexandra Frazier